A mood board is like a collage of pictures, fonts, and colors that helps share ideas and concepts when starting a design project. It's a way to show you the style we're aiming for with your brand. We give it to you early on so you can give feedback and make sure the branding matches your vision.

Your brand board is a visual reference for your brand identity. This is a one page summary of the look and feel of your brand. It includes your brand's logos, colour palette, fonts, and imagery.

Primary Logo: The main identifier of your business. It is the most complex logo from your logo suite and can contain an illustration, icon, tagline, establishment date/location if relevant. All of your other logos are derived from this descriptive one.

Alternative Logo & Submarks: Simplified or pared-down versions of your primary logo. It can be a different orientation than your primary logo to fit into spaces your primary logo would not fit.

Brand Marks: Brand-marks are symbols or images that represent your brand. They help people quickly recognize your company. These marks can include things like your location, when you started, a tagline, or symbols. You can use brand-marks on things like stamps, the footer of your website, or alongside your other logos.

Your type suite defines the fonts you will use at every touchpoint to maintain brand consistency and recognition. Your type suite consists of three fonts for main headings, sub-headings, and body text. This is one of the most important elements of business branding and ensures consistency throughout all platforms such as social media posts, brochures, flyers, websites etc.

A collection of carefully curated colours that will represent your brand. Colour plays an important role in marketing as they are the first things your target market.

A double-sided business card design. Please note that printing costs are not included in the package pricing.

A double-sided thank you card design. This card can be swapped out for an alternative print card such as loyalty card, services information card, discount card etc . Please note that printing costs are not included in the package pricing.

To showcase and celebrate your new brand launch, we carefully curate stunning graphics to share on social media. You will receive 8-10 beautiful launch graphics to post in an Instagram carousel showcasing your final branding. We will also post your new brand design to our social media platforms to showcase the start or rebrand of your business.

Stunning mockups so you can see how your logos and branding will look in real-word applications. From product packaging to stationery and signage mockups, you will get to see how your new branding will look in action before you have a tangible product.